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Friday, June 26, 2009

Sonicbids Spotlight: Variety Lab



(Originally Published @ cmj.com)

France-based quirky dance-pop act Variety Lab take their hip-shaking cues from '70s mainstream French pop hit influences known as "la variété" and modern engineering that causes an unprecedented contagion in the foot-tapping area. With songs that blossom out from boogie bass lines and soulful, sultry vocals into Zappa-esque guitars and back again, Variety Lab make pliant music that isn't limited to the electro-dance genre because their main objective is creating pop.

Without hesitation they draw influences from Tropicalia vibes and secret crushes on Frances Gall and carefully wrap their myriad influences into an assemblage of pop soldiers that arm their synths, horns, retrofitted keys and genre-spanning lead vocalists on their diverse body of work. At times singing their simplified philosophy on life ("We Should Be Dancing!") and at others cranking out a slow jam with careful attention to the proper portions of funk and groove, Variety Lab make tunes that always result in a desire to sing and dance along.

www.variety-lab.com

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